TikTok is introducing a new feature that enables them to cut down on the quantity of AI-created content appearing in their timelines. This initiative comes as the service announced that it presently contains over 1 thousand million AI videos.
Testing and Rollout
This change is undergoing trials over the coming weeks before a widespread launch. This development aligns with a surge in AI-generated material, driven by emerging video-generation tools.
AI Content on Other Platforms
Recent reports that approximately 10% of the quickest rising content creators on a popular video site primarily display AI-generated videos. A large amount of this material is deemed low-quality AI content, a term for substandard, mass-produced content that is typically illogical or dreamlike.
Based on user feedback that many people enjoy content created using AI tools, from digital art to science explainers, and we intend to offer the community the ability to see more or less of that, according to their own preferences,” said a company executive.
AI on the Platform
The service disclosed that there are presently 1.3 billion videos on its network labeled as artificially created. Overall, in excess of 100 million videos are submitted to the app daily, making AI content a minor percentage of its total content library.
User Control Features
Viewers will be able to reduce or increase the amount of AI content they view by opening the content preference feature in the app and picking the AI content topic. Additional categories that are already be modified under the filter include news, style, beauty, and movement.
Platform Guidelines
Its guidelines mandate creators to label lifelike AI-made content, and it forbids malicious fake videos of celebrities or critical incidents. Any realistic AI video that is unmarked can be removed under its terms of service.
Additionally, the app will henceforth attach an “AI-made” label to content produced via its proprietary AI systems, or detected by an collaborative effort for identifying AI-generated material. This step is designed to deter users from attempting to bypass the disclosure requirement.
Responsible AI Funding
The platform is furthermore introducing a $2m educational fund for professionals and groups to develop educational content about using AI responsibly. This project will support charitable organizations dedicated to educating programming and robotics.
Content Safety Approach
The video-sharing app has supported its safety measures, during debate over plans to cut jobs for hundreds of safety staff in Britain. The company is planning to cut 439 jobs in its trust and safety department in its British office, with trade unions and digital protection specialists raising concerns that people are being substituted by AI moderation.
A company official clarified that human moderation would remain essential, but artificial intelligence can safeguard staff by eliminating the most graphic content ahead of it is viewed by humans. The company reported a 76% decrease in explicit and harmful content handled by human moderators over the last 12 months due to intervention by its machine learning processes.
It is vital to integrate people and machines to keep the platform safe,” she said. “We’ll have humans as involved in the system, but we also think it’s very important to limit contact with dangerous material as swiftly, which is where a extensive automated help is really helping us operate efficiently.”
